THE PERSUASION DIARIES

then ending the industrial with a model/item symbol. Excellent samples of this are Expert athletes. They may be paid out to attach on their own to items which can be instantly connected to their roles; sport shoes, tennis rackets, golfing balls, or totally irrelevant things such as delicate beverages, popcorn poppers and panty hose. The vital thing

An especially preferred model that describes the dynamics of persuasion is the elaboration chance design of persuasion (Petty & Cacioppo, 1986). The elaboration chance design considers the variables from the Mindset improve tactic—that may be, characteristics from the supply of the persuasive message, contents of the information, and attributes o